Holing up in a Burbank, California studio, Trapt began to prolifically crank out songs for their 5th album "Reborn." The record's first single "Bring It" served as the catalyst, sparking a veritable flurry of creativity. Fusing together propulsive guitars and an unforgettable upbeat refrain, it's an anthem on par with the band's biggest hits. You could easily hear this piping through an arena with a rallying power. It also has a special significance for TRAPT's singer Chris Taylor Brown, functioning as something of a call-to-arms. "The song is for anyone who has doubters or haters in their lives. You have to rise up to any challenge those naysayers present. I hope this pumps everyone up to chase their goals without worrying what others think."
On the other end of the spectrum, there's the rousing exploration of a toxic affair in "Love Hate Relationship" and the stark confessional string driven ballad "Too Close", which as Brown puts it, "is about people going after what they can't have. We always want that the most."
Expanding their patented hard rock sound, the group also seamlessly incorporated flourishes of electronic music to punctuate the drama and energy. Drawing from an ever expanding pallet of electronic and organic sounds and instruments, Brown embraced another side of himself and imbued it into Reborn.
Trapt have worked for well over a decade to reach this point. Their 2002 self-titled debut surpassed sales of 2 million units, and its lead-off single "Headstrong" was ranked the #1 alternative song and #8 rock song by Billboard. They were a featured act on Rock Band and Tap Tap Revenge 2, and they also fueled countless WWE specials. In addition, they've shared the stage with heavy hitters such as Mötley Crüe, Nickelback, Hinder, Chevelle, and many more. Most recently, No Apologies entered the Billboard Top 200 at number 25 in 2010.
Still, Reborn is the next level for Trapt. Brown concludes, "Everything is new again. It's an incredible feeling. Our fans have stuck with us since the beginning, and we really made a record for them. If the music makes them feel empowered and ready to take on their challenges, then we've done something right. I hope it inspires confidence and pushes them to stand up against fear or judgment. We're proof that you should never give up."